270 Sherman Ave N
Hamilton, ON L8L 6N4
Canada
HOSTED BY COWORK AND PRESENTED BY CAROLINE WILSON AT VIREO RESEARCH
MAY 1, 2024 10:00 AM – 2:30 PM
A HALF-DAY WORKSHOP TO UNTANGLE THE RICH AND COMPLEX WORLD OF CUSTOMER RITUALS, ROUTINES AND HABITS.
CREATIVE AND DATA-DRIVEN TECHNIQUES AND STRATEGIES TO FIND YOUR CUSTOMERS’ HUMAN PATTERNS AND INNOVATE AND OPTIMIZE YOUR PRODUCTS, SERVICES, MARKETING AND DECISION-MAKING.
STOP SPENDING YOUR TIME TRYING TO ASK AND FIGURE OUT HOW YOUR CUSTOMER CONNECTS TO YOUR PRODUCT, SERVICE OR BRAND.
START ASKING THEM ABOUT THE PATTERNS, RHYTHMS, ROUTINES, AND RITUALS THAT GUIDE THEIR LIVES AND EVERYDAY EXPERIENCES.
HUMANS, OR WHATEVER YOU CALL YOUR CUSTOMERS, OR YOUR DONORS, OR YOUR USERS, OR YOUR CLIENTS, ALL HAVE RITUALS, ROUTINES, AND HABITS, THAT PROVIDE BALANCE, STRUCTURE AND MEANING TO THEIR DAYS.
UNDERSTANDING, AND THEN APPLYING THIS KNOWLEDGE IS THE ULTIMATE COMPETITIVE EDGE WHEN IT COMES TO MAKING THE RIGHT STRATEGIC DECISIONS AND NAVIGATING CHANGE AND GROWTH.
RITUALS ARE COMPLEX THOUGH, AND SO ARE OUR HABITS AND ROUTINES, AND HOW WE FEEL ABOUT ALL OF THEM ADDS LAYERS TO THAT COMPLEXITY.
YOUR WORKSHOP HOST: CAROLINE WILSON IS A MARKET RESEARCHER AND ENTREPRENEUR WITH 20 YEARS OF EXPERIENCE. SHE STARTED VIREO RESEARCH IN 2009 AND SHE’S ON A MISSION TO DEMOCRATIZE THE MARKET RESEARCH THINKING AND CUSTOMER RESEARCH SKILLS AND STRATEGIES THAT CORPORATIONS LEVERAGE ALL THE TIME. PAST CLIENTS INCLUDE GOOGLE, METROLINX, AB INBEV, GREENSHIELD CANADA, PLAN CANADA, SCOTIABANK, TANGERINE, AND CANADA GOOSE, AS WELL AS A RANGE OF OTHER ECLECTIC BRANDS LARGE AND SMALL
HTTPS://WWW.VIREORESEARCH.COM/CUSTOMERRITUALSWORKSHOPSIGNUP